Are you bubbling with anticipation?
I was so flattered to be included in a live streamed partnership announcement from SodaStream today! SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, announced a new partnership with global brand ambassador, Tony winner and five-time Golden Globe nominee SCARLETT JOHANSSON. Johansson will also be the star of a highly anticipated SodaStream Super Bowl ad (you may recall they created a lot of noise with last year’s ad) in a few weeks.
We got a sneak peak at the ad. She's so freakin' gorgeous, you guys. I can't even handle it. I sat through two hours of Her and was deprived of her beautiful face. Hardly seems fair.
Johansson believes that being healthy is about commitment, determination, and self-empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages. The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I've been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
This is one of SodaStream’s biggest announcements to date, and unveiling it with bloggers like me was a pretty cool deal. If you want to see what we saw, go ahead and give this a click and skip ahead to about 23 minutes in. Enjoy.
And in any case, celeb endorser or none, I knew very little about the product going in and I must say, it looks pretty cool. You can turn tap water into sparkling water in under 30 seconds, with no clean-up. Enjoy the freshness and convenience of homemade soda and protect the environment at the same time. No bottles to carry, store or throw away. Fizz to your taste and add the flavor of your choice to make your favorite drink! And it practically goes without saying that this is a far, far healthier alternative.
It was lovely to be granted access to this and also to schmooze - even if in an online space - with fellow bloggers all over the world! I will think of them when I'm watchin the new Superbowl ad on February 2nd!
Disclosure: In exchange for attending the online press conference and sharing this announcement with y'all, SodaStream is compensating me with product. Which I look forward to using cause I love soda.