I have a rather complicated relationship with denim. Whereas most women report unabashedly that they have several pairs of jeans in their closet, I own one pair. That’s about the norm for me as I’ve just never liked jeans. When I think of denim, I think of how rough it is, immovable, unforgiving.
Enter Riders® by Lee®. While they have always been well known to many for jeans that fit and flatter women of all shapes and sizes at an affordable price, I have remained strangely unaware of how awesome they truly are. Their newest line, Heavenly Touch™ Denim, arrived in stores this year and is a major game changer in my life. It’s the best of both worlds - the softness of sweats or yoga pants, and the slimming fit qualities any woman wants in a pair of jeans.
Let me assure you -- seeing is believing! No joke. At their recent launch event at the famous Westin Bonaventure Hotel in Downtown Los Angeles, I watched in awe while other bloggers actually did Yoga in their new Riders.
When I arrived at the event, I couldn’t let go of my skepticism. I’d warned everyone in advance – I don’t do JEANS. But I also agreed to keep an open mind. So I took a couple pairs of Riders by Lee Heavenly Touch jeans into the restroom to try on. Admittedly, I was kind of doing this whole mental “eye roll” through the whole process. However that came to a screeching halt when I was not only able to get the first pair on and button them, but they actually looked pretty great!
(I know. You're all like "where's the photo, AJ?" Hold on - it's coming.)
The skepticism melted away… The second pair fit, too! And my goodness, they really are so, so soft.
Next thing ya know, I’m posing for photos. In my fabulous new jeans. Will wonders ever cease?! I could not believe it. Into the party a jeans-hater, heading home in a pair so soft I can lounge around in them like jammies.
The wonderfully affordable, versatile mid-rise jeans are available in skinny leg and boot cut styles. Along with the Heavenly Touch styles, Riders by Lee’s Fall 2014 line features the brand’s classic jean styles, such as Modern Fit, Glitz and Slender Stretch™, casual pants, tops, and plus-sized styles. For more information about Riders by Lee, please visit www.RiderbyLee.com.
Disclosure: Duh, they gave me a pair of jeans. If I didn't earnestly like them, you would not be reading this.