My lovely friends at popchips are back with a new, hilarious, video campaign and just for you, readers and popped potato devotees, a giveaway!
The brand was the first to create the popped chip category and establish what is now a tremendously growing category. Over the last several years, popchips ushered in several campaigns featuring celebrity stars, like Ashton Kutcher and Katy Perry. While they continue to thrive on the support of its celebrity fans, they are refocusing their efforts! Less Ashton, more eatin'. More messaging about the actual benefits of eating popchips (well, other than their satisfying deliciousness).
For its first ever national TV campaign, popchips is using veteran comedy writers (from "30 Rock," "The Office" and SNL) and improvisational actors from famous improv groups to bring its fun, irreverent, and cheeky brand personality to life. As the pioneer of the popped process for snacks that has inspired countless copycats, popchips will also share the magic of the popped process and how it allows the brand to create delicious snacks that have just half the fat of a greasy, fried potato chip.
The TV spots are charming and made me laugh. The one below is my favorite but you can watch them all on their YouTube channel!
Every time he says "VIVA LA POTATOES," I break out into an irrational fit of giggles.
Go on, Say it out loud. I swear you'll smile.
And now, to celebrate the new commercial block (it began airing on NBC yesterday!) popchips has agreed to give one of you an entire CASE of popchips for your very own POTATO REVOLUTION!
Enter below. Come back daily to increase your chances to win.